IOI - Interactive Owner's Information, Volvo V70/XC (1999-2000)
Category: Interactive CD
Client: Volvo Car Corporation/Semcon
Tasks: Art direction (Interface/CD cover design et c)/Image editing/Flash programming
Tools: Photoshop/Flash
Volvo had a problem with many owners poor interest for the owners information (poor knowledge of the car leads to
unecessary damages). To work on the problem this project was born: An interactive owners information CD
shipped with every new car.
Through a more joyful experience than browsing a black and white printed manual, owners were encouraged to learn more about their car on screen with a lot of interactivity involved. Most of them were done in Director with flash content as well.
This was the without comparison THE largest project I've ever been involved in. I had a leading role with several people working under me and I was responsible for Art direction, image quality and parts of Flash animation and interactivity. The CD was produced by ITM and SEMCON for Volvo Car Corporation.